Conference poster for a Chicago area event. The speakers flew in from the west coast, so it was fitting to share an aerial view of the city. And ‘city’ was the primary message therefore showing the breathe and enormity was important. Blue conveys calm and change! A newness is on the horizon thus the emphasis on the year ‘2014’! A week long conference needed further explanation as to the schedule. All the geometric elements give a futuristic feel to the promotional materials.