The Oak Park Education Foundation held a ‘Call for Ideas’ campaign in 2015. It had been six years since their last campaign, so OPEF wanted messaging to be big, bold and captivating! In the end, nearly 1,000 middle schoolers responded and 78 excellent ideas poured in. OPEF is all about “aha” moments so the light bulb was a natural choice, as well as it’s association with IDEAS! The pencil gives readers the immediate association with the classroom.